NEW Pearson Edexcel International A Level Business (135) 1 Role of an entrepreneur Complete teaching resources for a whole lesson including a PowerPoint and worksheet Written by Sarah Hilton for Revisionstation a) Creating and setting up a business. b) Running and expanding/developing a business. c) Innovation within a business (intrapreneurship). d) Barriers to entrepreneurship. e) Anticipating risk and uncertainty in the business environment.

Complete teaching resources for a whole lesson including a PowerPoint and worksheet Written by Sarah Hilton for Revisionstation NEW Pearson Edexcel International A Level Business (135) 3 Business Objectives a) Survival. b) Profit maximisation. c) Other objectives: • sales maximisation • market share • cost efficiency • employee welfare • customer satisfaction • social objectives.

NEW Pearson Edexcel International A Level Business 131 2 Market Research Complete teaching resources for a whole lesson includes PowerPoint and worksheet a) Primary and secondary market research data (quantitative and qualitative) used to: • identify and anticipate customer needs and wants • quantify likely demand • gain insight into consumer behaviour. b) Methods of primary market research: • surveys/questionnaires • focus groups/consumer panels • face-to-face/telephone interviews • product trials/test marketing. c) Methods of secondary market research: • websites/social media • newspapers/magazines/TV/radio • reports • databases. d) Sampling methods: • random • quota • stratified Written by Sarah Hilton for Revisionstation

Pearson Edexcel International A Level Business 131 1 The Market This lesson covers: a) Mass markets and niche markets: characteristics market size and market share brands b) Dynamic markets: online retailing how markets change innovation and market growth adapting to change c) How competition affects the market d) The difference between risk and uncertainty Complete teaching resources for a whole lesson includes PowerPoint and worksheet Written by Sarah Hilton for Revisionstation

Pearson Edexcel International A Level Business (132) 3 Markets This lesson covers: The interaction of supply and demand The drawing and interpretation of supply and demand diagrams to show the causes and consequences of price changes Written by Sarah Hilton for Revisionstation

Pearson Edexcel International A Level Business (131) 3 Market Positioning Complete teaching resources for a whole lesson including a PowerPoint and worksheet Written by Sarah Hilton for Revisionstation a) Product and market orientation. b) Market mapping. c) Market segmentation. d) Competitive advantage of a product or service. e) The purpose of product differentiation. f) Adding value to products/services.

This lesson includes a PowerPoint and a worksheet which covers: a) Internal and external stakeholders b) Stakeholder objectives c) Stakeholder and shareholder influences: o stakeholder: that the business considers all of its stakeholders in its business decisions/objectives o shareholder: that the business should focus purely on shareholder returns (increasing share price and dividends) in its business decisions/objectives d) The potential for conflict between profit-based (shareholder) and wider objectives (stakeholder) This was written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) PESTLE (political, economic, social, technological, legal and environmental) b) The changing competitive environment c) Porter’s Five Forces Written by Sarah Hilton for Revisionstation

This lesson includes a Powerpoint and a worksheet and covers: a) Development of corporate objectives from mission statement/corporate aims b) Critical appraisal of mission statements/corporate aims Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet which covers: a) Reasons for mergers and takeovers b) Distinction between mergers and takeovers c) Horizontal and vertical integration d) Financial risks and rewards e) Problems of rapid growth Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Distinction between inorganic and organic growth b) Methods of growing organically c) Advantages and disadvantages of organic growth Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Types of pricing strategy: cost plus (calculating mark-up on unit cost) price skimming penetration predatory competitive psychological b) Factors that determine the most appropriate pricing strategy for a particular situation: number of USPs/amount of differentiation price elasticity of demand level of competition in the business environment strength of brand stage in the product life cycle costs and the need to make a profit c) Changes in pricing to reflect social trends: online sales price comparison sites Written by Sarah Hilton for Revisionstation

This lesson includes a Powerpoint and a worksheet which covers: a) Small business survival in competitive markets: o product differentiation and USPs o flexibility in responding to customer needs o customer service o e-commerce Written by Sarah Hilton from Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Design mix: function aesthetics cost b) Changes in the elements of the design mix to reflect social trends: concern over resource depletion: designing for waste minimisation, re-use and recycling ethical sourcing Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Quality: o control o assurance o circles o Total Quality Management (TQM) b) Continuous improvement (Kaizen) c) Competitive advantage from quality management Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) The product life cycle b) Extension strategies: product promotion c) Boston Matrix and the product portfolio d) Marketing strategies appropriate for different types of market: mass markets niche markets business to business (B2B) and business to consumer (B2C) marketing e) Consumer behaviour – how businesses develop customer loyalty Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Distribution channels b) Changes in distribution to reflect social trends: online distribution changing from product to service Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Structure: o hierarchy o chain of command o span of control o centralised and decentralised b) Types of structure: o tall o flat o matrix c) Impact of different organisational structures on business efficiency and motivation Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Recruitment and selection process: o internal versus external recruitment b) Costs of recruitment, selection and training c) Types of training: o induction o on-the-job o off-the-job Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Staff as an asset; staff as a cost b) Flexible workforce: o multi-skilling o part-time and temporary o flexible hours and home working o outsourcing c) Distinction between dismissal and redundancy d) Employer/employee relationships o individual approach o collective bargaining Written by Sarah Hilton for Revisionstation